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Using social proof to help people choose your brand
Blogs
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
Content Marketing Training Courses & Qualifications
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3 ways that online and offline copywriting differs
Blogs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...
Five Flawed Assumptions Presenters Make and How to Solve Them.
Blogs
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
Andy Letting
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Director, Disrupt the Market - M IDM, PG Dip DigM
The value of blockchain is in how it changes relationships between people and organisations
Blogs
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
Introducing: Corporate Online Learning
Blogs
From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...
Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
How can brands use Facebook live?
Blogs
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
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