Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

Burn The Sky - F IDM

Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...

Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...