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Conquer Your Fear of the Blank Screen
Blogs
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
If time is your enemy when writing copy - make it your friend!
Blogs
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
IDM Tutor Blog: How to Lead in a Crisis
Blogs
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
3 reasons to be cheerful about Marketing Automation
Blogs
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
The value of blockchain is in how it changes relationships between people and organisations
Blogs
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
Blogs
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
It's only ROI, but I like it: 3 ways to increase ROI from social media
Blogs
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
AI; It is big, it is clever and it is already affecting your job
Blogs
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Do You Need a Data Protection Officer?
Blogs
The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
Beverly Barker
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