Online courses
Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Online Professional Diploma
Professional Marketing Diploma
Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent...
Online Postgraduate Diploma
Postgraduate Marketing Diploma
Digital Marketing leadership is fast evolving with a focus on data and customers to drive better performance through digital and broader omni-channel marketing. Sign up for our Postgraduate...
Online Professional Certificates
Professional Certificate in Social Media
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an...
Online Awards
Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Award in Customer Data Strategy
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Award in Data & Analytics
Master the fundamentals of data analytics, acquire the core skills you need to identify, collect, organise, analyse and present marketing data and insights and level up your marketing activities.
Award in Data Driven Marketing Planning
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Award in Digital Marketing Strategy
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Award in Direct Mail
An IDM qualification powered by Royal Mail.
If you are new to direct mail, or looking to improve your understanding and make the best of mail for marketing, this qualification is what you are...
Award in Email Marketing Strategy
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
To talk to one of our consultants today and discuss your needs, please contact ask@theidm.com or call 020 8614 0255