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Should Digital Marketers be lean? Or agile?
Blogs
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
Learning Mobile lessons from the 7 year olds
Blogs
They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
Knowledge & Network: Silverstone - Experience is everything
Blogs
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
The force of Facebook
Blogs
Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...
Why you need to double opt-in your data
Blogs
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
Disrupt with your ideas, not your presentation.
Blogs
There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...
How to make the sales manager take you seriously
Blogs
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
Conquer Your Fear of the Blank Screen
Blogs
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
If time is your enemy when writing copy - make it your friend!
Blogs
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
IDM Tutor Blog: How to Lead in a Crisis
Blogs
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
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