Marketing courses in digital, direct and data

Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That's what this masterclass does.

Your marketing legal and...

Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing....

Unlock the power of narrative with our one-day 'Storytelling for Marketers' course. Learn how to captivate audiences, shape compelling narratives, and infuse your brand with unforgettable stories....

Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate...

A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Learn to create engaging content marketing material, from blog posts to social media. Develop techniques for writing in a way that communicates your brand voice, engages your audience, and drives...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective...

Gain a comprehensive understanding of artificial intelligence's evolution, and how today's AI tools can transform your marketing.

Discover techniques to extract deeper insights, optimise planning,...

Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every...