Customer Retention Masterclass
Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organisation.
- You will learn to
- Details
- Course availability
You will learn to:
- Understand the real nature of customer loyalty and the true meaning and application of CRM
- Understand how your customers interact, use and buy (or not) from your brand
- Use analytical methods to measure customer retention and loyalty
- Plan and target a customer contact strategy, using online and offline communications
- Implement and evaluate the success of your customer retention strategy
Course Categories: Copywriting & Creative, Customer Engagement
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Duration
- Online (7 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Course Information
Understanding your customer
- Defining customer retention and 'loyalty'
- Understanding the customer journey and defining the customer DNA through research and data
Measuring loyalty
- Analytical methods to measure and evaluate customer retention and loyalty
- Analysing the value, relevance and cost of loyalty schemes for optimum ROI
Planning your strategy
- Planning contact strategies through the customer lifecycle
- Workshop: planning contact strategies through the customer lifecycle
The importance of data
- How to use data to customise/personalise website, contact centre and retail interactions
Customer retention - making it work in practice
- Examples from B2C, B2B, Not-For-Profit and public sectors
- Customer retention checklist and applying back in the real world
This course is suitable for anyone relatively new to customer retention as part of their role or where the business has grown quickly through acquiring customers. Predominantly B2C marketers (agency or client-side) who plan, direct and execute direct and digital marketing campaigns.
Enrol onto 'Customer Retention' course and receive the 'DMA Data Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
London (W1W 8SS)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: