Search Engine Optimisation (SEO) Masterclass
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.
- You will learn to
- Details
- Course availability
You will learn to:
- Develop a search engine-friendly website by optimising its structure, design and usability
- Ensure search engines index your website content quickly, accurately and to maximise results
- Apply keyword analysis techniques to optimise your site and boost its relevance for search
- Achieve higher search rankings using a link building action plan
- Identify, measure and act upon the KPIs that will help you boost your SEO performance
This course also constitutes Day 1 of our 2-day Search Marketing course; Search Engine Marketing: SEO & PPC
Course Categories: Digital Marketing, Optimisation
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in SEO
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
SEO and its impact on web design
- WebSite visibility
- Reputation and redirection
- HTML tags with impact on SEO
On-page optimisation
- Setting up and understanding Google Search Console
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Guest posting
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.
Previous delegates include:
- Experience Control Manager (Red Letter Days Ltd)
- Marketing Membership Executive (The Caravan Club)
- Digital Project Manager (Digital Prophets Limited)
- Marketing Manager (SPS EU)
Enrol onto 'SEO' course and receive the 'DMA Mobile Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike Ncube
Mike Ncube is a digital marketing expert with over 13 years' experience in Google Ads, PPC and SEO advertising. Mike is a Google Partner and has been since the programme was launched by Google over 8 years ago.
He is an author and has written over many books, guides and ebooks on digital marketing topics including Google Ads, PPC advertising and digital marketing strategy.
He has worked with businesses from a wide range of industries including IoT, Automotive, Manufacturing, Real Estate and more for big clients like BitDefender and Quectel to micro businesses.
London (W1W 8SS)
An excellent all-round grounding in the key to search engine marketing today!
Donald Pow
General Manager - Marketing, Allied Vehicles
A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge.
Nikki Burt
Web Analyst, Future Publishing
Recommended to get started on the holy grail of SEO.
Gurpreet Singh
Director, Purple Orchard Limited
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: