Digital Marketing Qualifications
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your experience
Professional Diplomas
Equivalent to a Level 6 (Bachelor's degree) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills
Professional Marketing Diploma
Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent...
Postgraduate Diplomas
Equivalent to a level 7 (Master's degree) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level
Postgraduate Marketing Diploma
Digital Marketing leadership is fast evolving with a focus on data and customers to drive better performance through digital and broader omni-channel marketing. Sign up for our Postgraduate...
Professional Certificates
Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline
Professional Certificate in Social Media
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an...
IDM Awards
Equivalent to a Level 4 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.
Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Award in Customer Data Strategy
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Award in Data & Analytics
Master the fundamentals of data analytics, acquire the core skills you need to identify, collect, organise, analyse and present marketing data and insights and level up your marketing activities.
Award in Data Driven Marketing Planning
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Award in Digital Copywriting
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
Award in Digital Marketing Strategy
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Award in Email Marketing Strategy
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you