Award in Data & Analytics
Master the fundamentals of data analytics, acquire the core skills you need to identify, collect, organise, analyse and present marketing data and insights and level up your marketing activities.
- You will learn to
- Details
- Course availability
During your Award in Data and Analytics, you will learn to:
- Identify, collect, clean, analyse and present marketing data and insights
- Turn your data into actionable insights to enhance your marketing activities
- Plan your data-driven marketing strategy to maximise efficiency
- Create an integrated data infrastructure for your organisation
- Build a secure and compliant data management culture within your teams
See below for further course details and full programme information.
Details
- Level
- 4
- Duration
- Online (25 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Qualification Information
If you are new to data analysis or would like to expand your knowledge of the fundamental theories and techniques, this course is for you.
In this practical course, you will learn how the core principles and concepts of data analysis are used to enhance marketing activities. This course will take you on a step-by-step journey to develop your understanding of data and analytics. From planning your strategy and safely collecting data to performing your own analysis and presenting your findings, this course will explore the core concepts and techniques of data analytics you will need to become a proficient data-driven marketer.
Each topic will be explored and accompanied by real-life examples as well as exercises and downloadable resources to help you apply your knowledge to your own organisation.
This course is ideal if you:
- Would like to start a career in data-driven marketing
- Have already started working with data but have no previous training or qualification
- Already work in marketing and would like to learn about data analytics
Lesson 1: Defining Consumer Data
- What data is
- What the different types and levels of data are
- What are the main sources of data
Lesson 2: The Basics of Data Analytics and Applications
- How data analytics works
- Practical applications of data analytics
- What some of the most common tools are
Lesson 3: Data Quality Management
- What are the key characteristics of good data quality?
- How can poor data quality harm your business?
- What you can do to improve the quality of your data?
Lesson 4: Data Platforms
- The benefits of a single customer view and data platforms
- The different types of data platforms and how they work
- How to develop a data platform
Lesson 5: Data Segmentation and Predictive Modelling
- What data segmentation is and what you can achieve with it
- What predicting modelling is and its benefits
- Understand the predictive power of data triggers
Lesson 6: Effective Measurement and Actionable Insights
- The different forms of marketing measurement
- Their main pros and cons
- What actionable insights look like
Lesson 7: Data Storytelling, Visualisation, and Reporting
- What good data storytelling and data visualisation look like
- What you can do to improve your data narrative
- What makes a good report
Lesson 8: Marketing Campaign Reporting - In Practice
- The theory, guidelines, and best practice of campaign reporting
- How to track campaign results
- How to use campaign data to develop a marketing budget
Lesson 9: The Marketing Regulations You Need to Know
- Which data protection regulations impact your work
- How you can make sure you are compliant with advertising standards
- Which sectors have industry-specific regulations relating to advertising
Lesson 10: Managing Data Security and Risks
- How to manage data security
- How to approach risk management
- How to manage data analysts
Lesson 11: Data and Analysis for the Marketing Strategy
- The importance of having a data-driven marketing strategy
- The key steps to creating a data-driven marketing strategy
- The role of customer data and analysis in your marketing strategy
Exams and assessments
In order to attain the Award in data and analytics, you must successfully pass an online exam.
Pass marks and Grades
To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.
London (W1W 8SS)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: