Award in Digital Marketing Strategy
(Award DigM)
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
- You will learn to
- Details
- Course availability
During your Award in Digital Marketing Strategy, you will learn to:
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Use data to underpin the effectiveness of your digital campaigns, bring together your strategic planning for your SEO, PPC, Affiliate, Display mobile and website activity.
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here.
Click here to get the brochure for further course details and full programme information.
Details
- Level
- 6
- Duration
- Online (35 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Qualification Information
Digital marketing planning
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Strategic campaign briefing
- Defining SMART objectives to shape strategy
How to scale your search engine opportunities
- Affiliate marketing strategy
- Display marketing strategy
- Search engine marketing strategy
Using artificial intelligence
- An Introduction to Artificial Intelligence
- Integrating Artificial Intelligence into marketing strategy & planning
Making the most of mobile marketing
- An introduction to mobile marketing strategy
- Developing a mobile marketing strategy
- Measure and test your mobile marketing activity
Putting your customers at the heart of your website design
- Customer centric website strategy
- Website campaign strategy
- Measuring effectiveness of websites
This course is for marketing managers who want to understand more about digital marketing strategy, and digital Marketing Executives looking to step up their strategic thinking.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
You can accrue CPD points as you study through this course.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: