This course is tailored for marketing and sales professionals, copywriters, and anyone else involved in promoting a product, service, or brand. It is equally applicable to B2B, B2C, and Not-for-Profit organisations.

You will explore the transformative power of storytelling in marketing, gaining insights into how well-crafted narratives can captivate, inform, inspire, and persuade audiences.

You'll discover how to use emotional drivers, elements of surprise and revelation to make your marketing stories compelling, personalised, and inspiring. You'll also learn to create memorable and shareable brand narratives that enhance your marketing reach and impact.

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.