Social Media Marketing: Strategy, Tools and Tactics Masterclass
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.
- You will learn to
- Details
- Course availability
You will learn to:
- Understand your social media landscape
- Build your social media plan and determine KPIs
- Implement effective social media activity that contributes to your business objectives
- Innovate with content, tools, influencers and communities to maximise engagement and results
Course Categories: Digital Marketing, Popular Courses, Social Media
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Duration
- Online (14 CPD hours)
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Course Information
Day 1
An introduction to social media and engagement
- Understand social media marketing
- Understand the impact of current social media trends
- Learn the importance of integrated planning
Developing a social media strategy
- Understand the elements of a social media strategy
- Learn how to plan for different types of social media campaigns
Setting objectives and KPIs
- Learn how to set SMART objectives for social media
- Understand the different types of KPIs and how to use them for budgeting and measurement
Social listening and monitoring
- Learn about social listening and why it is useful
- Understand how to use the listening framework
- Learn how to build a social media persona
Identifying influencers
- An introduction to social media influencer marketing
- Learn how to select influencers
- Learn how to work with influencers
Day 2
Building a content strategy
- An introduction to social media content planning
- How to differentiate with content pillars
- Considering content requirements across different platforms: Facebook, Twitter, Instagram, TikTok and LinkedIn
Selecting a social platform
- How to choose your social channels to meet your objectives
- Optimise the integration between paid, earned, and owned media
Optimising your social media campaign
- Know how to optimise your social media campaigns to improve engagement and drive action
- Learn what to measure and when to improve results
Innovate in social media
- Learn how to stay abreast of trends and plan for what's next in social
This course is ideal for marketers who need to build and implement an integrated social media strategy with measurable outcomes.
Julie Atherton F IDM, Managing Director, Small Wonder
Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.
Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.
The course group was a nice small size. The trainer was clear and knowedgeable and kept our interest. I have bought back information I can apply in my role.
Julie made things really easy to understand. Her level of personal experience and case study examples were impressive and really fascinating. Really thought provoking.
Abigail Cole,
Leigh Academics Trust
Great course, good pace and practical hints and tips. Sparked loads of ideas I want to go try.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: