This course is aimed at marketing managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area, bring more structure to your marketing planning or brush up on your skills, there is something here for you.

David Hearn F IDM, Creative Technology Director Arcstream AV

David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.

David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.

With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.

London (W1W 8SS)

Very good for practical case studies and interactive learning.

Helen Share,
Fundraising Executive, NSPCC

Really good course, great working examples that apply to real life situations.

Jenna Bezant,
Marketing Assistant, Lloyds TSB General Insurance

Fantastic course with real life ways to apply the theory in my day to day job.

Mara Tuca,
Campaign Marketing Executive, Nationwide

The Campaign Planning course was very detailed and covered exactly what I hoped it would. The tutor shared their knowledge, both structural and experienced, with the class and the delegates got a chance to share our experiences too. We left with a good sense of how to plan a campaign from conception to evaluation, how to work with internal and external stakeholders, and template documents to guide us in our work.