Module 1: An introduction to social media and engagement

• Understand what social media marketing is and how it has developed
• Understand the impact of social media on engagement for brands
• Learn the importance of agile planning

Module 2: Developing a social media strategy

• Understand the importance of a social media strategy
• Identify the types of social media campaign
• Gain an introduction to the 8 steps of social strategy development

Module 3: Step 1 – Setting objectives and KPIs

• Learn how to set SMART objectives for social media
• Understand the different types of KPIs and how to use them for your social media activities

Module 4: Step 2 – Social listening

• Develop social listening to understand customer preferences and competitor actions
• Understand how to use the listening framework

Module 5: Step 3 – Identifying influencers

• Understand who your influencers are
• Learn how to select influencers
• Learn how to work with influencers

Module 6: Step 4 – Selecting a social platform

• Understand the difference between paid, earned, and owned media
• Identify the hidden costs of social media

Module 7: Steps 5 & 6 – Building a content strategy and implementing a plan

• Learn to build a content plan
• Learn how to meet specific platform requirements
• Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Module 8 – Steps 7 & 8 – Optimising your social media campaign

• Understand how to measure and optimise your social media campaigns
• Understand how to calculate social media ROI