Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Presented by Richard Hartigan, Industry Manager, Technology, Google

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead.

Presented by Ian Miller, CEO, Crafted

Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.

Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.

Andrew Day, Business Intelligence Director, News UK.

Presented by Andrew Day

Aimee McIntosh, CRM Marketing Manager, Guardian News and Media and Jim Maddock, CRM Marketing Manager, Guardian News and Media

Presented by Aimee McIntosh and Jim Maddock

Laura Scarlett, Programme Director, National Trust

Presented by Laura Scarlett

Presented by David Reed

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.

Presented by Mark Cripps

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.

Presented by Geoff Copps

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Hans Kristian

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;

Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richie Evans, Deloitte

Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.

Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing