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The 4 essential elements of true customer insight
Blogs
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
Content Marketing Training Courses & Qualifications
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Marketing automation for maximum impact
Blogs
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
Blogs
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Blogs
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
Top 10: Presentation Tips
Blogs
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
Why do Companies Need a Strategic Approach to Content?
Blogs
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
Are you giving enough attention through every stage of customer acquisition?
Blogs
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...
Using social proof to help people choose your brand
Blogs
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
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