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Time for marketers to face the test
Blogs
At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...
Nick Watt
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Head of Operations, Digital Doughnut
Lawrence Mitchell
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Marketing Director, Reed Business Information
Simon Blanchard
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Senior Associate, Opt-4
Adam Sharp
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Co-founder, CleverTouch
Exciting new ways for digital projects to go wrong
Blogs
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
Simon Hinks
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Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
Duncan Smith
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Director, iCompliĀ® Limited
Jocelyn Cripps
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Joss Cripps is a subscription and membership-marketing consultant with over 20 yearsĀ spent acquiring and retaining customers in the media,...
Dave Bottomley
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Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...
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