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Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
Blogs
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
5 essentials of an effective digital transformation programme
Blogs
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
How can brands use Facebook live?
Blogs
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
Robert Thurner F IDM
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Burn The Sky - F IDM
Will Francis
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Creative Director & Founder, Vandal London
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
Blogs
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
Writing copy for fundraising - it's not all about you!
Blogs
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
Are you using Digital Marketing Optimisation
Blogs
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
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