AI for Marketing Masterclass
Gain a comprehensive understanding of artificial intelligence's evolution, and how today's AI tools can transform your marketing.
Discover techniques to extract deeper insights, optimise planning, revolutionise your written and visual content - and more. You'll leave this masterclass fully equipped to implement AI in your marketing campaigns right away.
- You will learn to
- Details
- Course availability
This masterclass is perfect for individuals keen to discover:
- What Artificial Intelligence is and how it has developed over time.
- How to best utilise the tools available for deep market insights, campaign optimisation, and predictive modeling to enhance your marketing effectiveness and efficiency.
- To master AI tools for generating compelling written and visual content, from ideation and creation to SEO optimisation and multimedia production.
- The ethical principles and regulatory requirements for using AI responsibly, ensuring your marketing practices are both innovative and compliant.
Course Categories: Copywriting & Creative, Content Marketing, Optimisation
See below for further course details and full programme information.
Ready to upskill your team? Explore our Corporate Training option, here
Details
- Duration
- Online (7 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Course Information
In the morning you'll learn about AI and the marketing strategy
Be introduced to Artificial Intelligence
What is AI how does AI and machine learning work? Latest developments and applications of AIHow can AI help you improve your marketing - Strategy & planning
- Insight generation
- Content generation
- Testing
- Optimising campaign plans and budgets
Responsible AI
- Responsible and ethical principles to consider when using AI
- The regulations you need to know
In the afternoon you'll cover content and creative
AI for written content production
- Main AI tools for written content creation
- Creating effective prompts
- AI for research and ideation
- AI for content creation
- AI for editing content
- AI to support SEO content
AI for visual content production
- Tools for image and video creation
- Creating effective prompts for images
- Generating images with AI
- Creating effective prompts for video
- Text-to-video and image-video with AI
Caitriona Gallagher
Caitriona is a strategy partner with 10+ years experience in agency and technology consulting roles, and is currently the strategy lead for the Digitas AI Labs and Practice. She has recently completed an MSc in AI, with her thesis being 'Understanding and quantifying the impact of LLMs on creative ideation'.
Kerry Harrison
Kerry is an AI trainer, speaker and copywriter, helping businesses to augment their skills with artificial intelligence. Since 2018, she has co-created the world's first AI gin, made an AI Festival Curator, won two DMA Awards for Best Use of AI - and has delivered AI training to businesses nationally and internationally.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: