Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That's what this masterclass does.
Your marketing legal and compliance expert tutor will guide you through the rules enshrined in UK Data Protection law and how they apply at every stage of the marketing lifecycle. Plus you'll get the practical tools to implement yourself.
Case studies and practice materials will be used throughout to bring everything to life.
The Data Protection for Marketers Masterclass will give you the tools to approach marketing with confidence, to problem solve and apply changes to ensure what is planned is compliant and where to go if further questions arise.
In other words, it is designed to help you undertake marketing in a trustworthy and compliant manner.
Course Categories: Responsible Marketing
To discuss your options, please get in touch with one of our learning and development team:
Fedelma is a leading authority on data protection, e-privacy, and ethical marketing practices. Formerly Director of Information Strategy at Barclays and co-leader of PwC UK's Data Protection Legal team, she is now an independent consultant and continues to advise many of the world's top data-driven businesses. Known for her ability to make complex legal and compliance issues accessible and actionable, she is a highly sought-after tutor, speaker and industry contributor. Her long-standing involvement with the DMA, the Data and Marketing Commission (DMC), and her honorary fellowship with the IDM reflect her deep industry knowledge and commitment.
Simon, a Partner with DPN Associates has in-depth data protection experience. He is Deputy Chair of the DPN. He has a keen interest helping organisations apply good governance and held the role of Director of Information Governance at Royal Mail Group. Simon has considerable commercial experience too having held the role of Head of Data & Online Marketing at Bauer Media until 2014.
London (W1W 8SS)
To discuss your options, please get in touch with one of our learning and development team: